388 Potrero Ave
The Rowan, located at 338 Potrero Avenue in San Francisco's Mission District, is a modern condominium complex that masterfully blends industrial design with contemporary living. Completed in 2017 by Handel Architects, this development revitalized a site previously occupied by a car wash, featuring 70 condominium homes and ground-floor retail along Potrero Avenue.
Building Features and Architectural Design
The Rowan's design is heavily inspired by industrial elements, with a concrete exoskeleton that nods to the nearby shipbuilding and container cranes on the city’s waterfront. The exposed structural concrete columns form an exoskeleton, reminiscent of the shipbuilding and container cranes that still exist on the city’s waterfront, giving the building a unique and striking appearance. The Rowan, with its modern construction, is a new addition to the neighborhood, featuring contemporary design and construction. The development is home to 70 condos, including 38 one-bedroom homes, 30 two-bedroom homes, and 2 three-bedroom homes. Of these, 11 are designated as on-site Below Market Rate (BMR) homes, contributing to the diversity and inclusivity of the community.
Prime Mission District Location
The Rowan is ideally located near the Potrero Shopping Center at 16th/Potrero and also near Franklin Square Park. Homes on the west side of the building overlook Franklin Square Park, providing great views towards Twin Peaks. This prime location in the Mission District offers residents easy access to a variety of dining, shopping, and entertainment options, making it a highly desirable area for urban dwellers.
Cultural and Industrial Heritage
The neighborhood of The Rowan has been shaped by industry, ranging from the first iron production of Pacific Rolling Mills to the ship and submarine building efforts through two world wars. This rich cultural and industrial heritage adds to the character and appeal of the area, providing residents with a unique living experience that combines history with modernity.
In conclusion, The Rowan offers a modern and comfortable living experience in one of San Francisco's most dynamic neighborhoods. With its industrial-inspired design, variety of unit sizes, and prime location, it stands as a desirable destination for those seeking an urban lifestyle with a touch of history and style.
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